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High Performance Email Marketing Workshops

Essential Steps to an Email Marketing
Campaign Plan Tailored to Your Business

GREAT LOOK EMAIL MARKETING SPECIALISTS

$199 p.p. includes half day workshop, refreshments, workbook with email marketing plan guideline and checklist plus your personal one hour follow-up session ... one-on-one with an email marketing specialist.

Location

Date

Time

Bookings

PERTH:
Venue
to be confirmed

Friday 16th April 2010

1:00pm to 4:30pm

Register here

BRISBANE: Jindalee Tavern
Cnr Sinnamon & Goggs Rd

Wednesday 21st April 2010

8:45am to 12:00noon

Register here

CAIRNS: Sheridan Plaza Hotel, 295 Sheridan Street

Wednesday 28th April 2010

1:00pm to 4:30pm

Register here

PERTH:
Venue
to be confirmed

Friday 30th April 2010

1:00pm to 4:30pm

Register here

BRISBANE: Jindalee Tavern
Cnr Sinnamon & Goggs Rd

Wednesday 23rd June 2010

8:45am to 12:00noon

Register here

BRISBANE: Jindalee Tavern
Cnr Sinnamon & Goggs Rd

Wednesday 18th August 2010

8:45am to 12:00noon

Register here

BRISBANE: Jindalee Tavern
Cnr Sinnamon & Goggs Rd

Wednesday 20th October 2010

8:45am to 12:00noon

Register here

Presented by Great Look Email Marketing Specialists (GLEMS)
Great Look eMail Marketing, established in 2002, is a company dedicated to best practices in creating, sending, tracking and managing email marketing for companies. Today there are Great Look Email Marketing Specialists (GLEMS) in Australia and the US producing high performance email marketing campaigns for businesses.

WARNING: This is not a passive sit and listen workshop!
You will walk away with an email marketing campaign plan.
No matter what program or software you use - whether you outsource your email marketing or DIY - all steps covered in this workshop are essential for email marketing success.

Who should attend?
Small and medium business owners and managers who want to use, or use better, email marketing.

Email marketing workshop topics covered:

 

Achieve your email marketing goals to get a return on investment

Australian Spam compliancy and your reputation

Automatic email communication - save time and get results

Best day and time to send emails for your business

Brand your business - make sure it’s positive image

Converting a subscriber into a buying customer

Database growth strategies - your list becomes a valuable asset

Dozens of ideas on what to say and what NOT to say

Email marketing plan guideline and checklist

Encouraging Word-of-Mouth and referrals electronically

Formatting for email reader preview panes

Forwards are the aim - how to get customers to pass your email on

Frequency - picking the right regularity for you and your readers

How often do Australians check email?

Mobile phone compatibility (Blackberry, iPhone, etc)

Opens count - if readers trust you they'll open it - tips on gaining trust

Pictures - are the necessary?

Prime real estate in email marketing - where is it?

Rendering in email readers like Gmail, Hotmail, Outlook 2007 & 2010

Search engine (Google) ranking is benefited by email marketing

Sending a birthday email to your clients is smart marketing

Social media integration (Twitter, Facebook, LinkedIn)

Subject line do’s and don’ts to avoid the Junk folder

Subscribe page - what details to ask for and where to put the link

Surveys and on-line forms - when to use them

Tracking and the four vital statistics to monitor

Understanding email marketing jargon

Viral marketing benefits and how to make it happen

Welcome emails are a waiting opportunity

Why your focus needs to be on your message and not the IT

Expect to get many ideas and many 'ah-hah' moments to make a difference to your email marketing. But don't take our word for it ...

What other businesses have said after attending a workshop

Very informative, lot to take in as a first step. Great also to get a PDF of some of the slides.
Ellen McDermott - Hire A Hubby, Bulimba, Queensland, Australia

The speed of change of technology is moving so fast that I knew if I want my business to grow I had to find out about e-marketing. Helen was excellent in explaining how it works in real language (no technical jargon). Thanks so much.
Sarah Hawkins - Sarah May Business/Lifestyle Coach, Brisbane, Queensland, Australia

Focus, Relevance, Value. In three hours you delivered information that will help me take action straight away to launch an email marketing campaign. Thank you for your energy and passion.
Margie Gadd - Barini Consulting, Brisbane, Queensland, Australia

Exceeded my expectations - brilliant, very informative and has opened up a whole new way of thinking. Get out there, Get with it, Lets do it... Love the energy. Thank you for a great session.
Marian Di Giacomo - Coscer Accountants, Townsville, Queensland, Australia

Really opened my eyes to the potential of email marketing. Can't wait to start developing my own email marketing plan.
Maria Priante - Design Juice Web Design, Townsville, Queensland, Australia

Lots of great information to put into action straight away. Thank you.
Judy Lloyd - Cairns Chamber of Commerce, Cairns, Queensland, Australia

Great, practical and informative. A positive starting point for our communications. Can’t wait to get started.
Carolyn Bindon - Private Wealth, Brisbane, Queensland, Australia

Great content. Learnt a lot.
Dr Margo Poole - Cariblue, Brisbane, Queensland

Sometimes we are so busy stressing that we can neglect the delivery. Great tips Helen. Thank you.
Sandy Holmes - Cairns Chamber Of Commerce, Cairns, Queensland, Australia

I enjoyed the presentation getting some new tips and ideas and getting a chance to learn.
Fiona Fisher - Max Stocks Food Service, Cairns, Queensland, Australia

Very interesting and useful. Good format and lots of ideas and useful tips. Great energy, thank you.
Julie Swatrz - Queensland Parks and Wildlife, Cairns, Queensland, Australia

The presentation gave a great insight into many overlooked essentials of eNewsletters that I had previously taken for granted. Thanks.
Barb Miller - etrainu, Cairns, Queensland, Australia

Great presentation. Could go longer as it’s interesting listening to other peoples views and comments.
Michelle Krsticevich - O Connor Law, Cairns, Queensland, Australia

Very informative with great tips and advice. I left the workshop with a plan on how to start our newsletter, who we should target and what to include. I also learnt some elements on email layouts that was extremely useful.
Kelly Pond - Cairns Show Association, Cairns, Queensland, Australia

Wonderful and thought provoking presentation. Opened up my mind to lots of opportunities for the network. Learned a lot of invaluable tools and tips. Presentation was done in an easy to digest manner. Thank you Helen.
Liz Gallagher - TBWN, Townsville, Queensland, Australia

Thank you very much for an informative and I have my vision happening. Would like a PDF of slides so I can really be sure my rough notes covered everything. Love the charts - really got me thinking and helped me to plan well to have an effective E marketing system.
Penelope-Ann Sullivan - Business & Career Pillars, Townsville, Queensland, Australia

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And more from previous attendees ...

Many workshops I have been to and nearly fallen asleep with boredom. Not in this case. Helen was great, she knows her stuff, is positive and refreshing. The workshop got the ideas flowing and I can can now grow our email marketing further. No yawns from me today.
Therese Toy, Townsville Enterprise
, Townsville, Queensland

Demystified email marketing for me. Thank you.
Marina Durban - Willandra Houseboats, Mildura, Victoria

Excellent presentation - lots of useful and valuable information.
Louise Funnel - Mildura Rural City Council, Mildura, Victoria

Brilliant workshop, I now understand much more about the power of correct email. Helen you are a very easy to understand and the scones were fabulous.
Mia Kolpin - The Art Vault, Mildura, Victoria

Excellent presentation, I have learnt quite a number of aspects regarding email marketing. We have done limited email marketing but after attending this session, realise we have not done it correctly.
Colin Harrison - Mildura Golf Club Resort, Mildura, Victoria

The session was very informative. Very Interesting. Helen's delivery was very engaging.
Rob Syme - Rob Syme Entertainment, Mildura, Victoria

Thanks, Great presentation, very informative. Helpful hints and lots of ideas.
Lesley Cattanach - Mildura Holiday Houseboats, Mildura, Victoria

Very interesting and well presented. I am glad I came.
Gillian Roberts - Trinity Lutheran College, Mildura, Victoria

Appreciated the common sense realisation about what and how to do, and not expect readers to do what we would like them to do.
Dennis McPhee - Dejay Consulting PL, Mildura, Victoria

Great tips, thank you.
Kerrie Giddings - MADEC, Mildura, Victoria

Helen was a very informative afternoon, opened my eyes to how beneficial the emarketing can be for my business. Thank you.
Debi Glasson - Wooden Eye Estate, Mildura, Victoria

Informative information and tips I can implement in daily email marketing.
Chelsea Diana - Sunraysia Institute of Tafe, Mildura, Victoria

Thanks, some great tips, love the Roses chocolates. Great presenter and kept my attention.
Scott Cameron - Centacare, Mildura, Victoria

Great ideas and very informative and professional presentation.
Breece Stephers - MMTC, Mildura, Victoria

The seminar provided a good snap shot of e-marketing and the opportunities to grow business cost effectively.
Marissa Fiacchi, Eblen Subaru, Adelaide

Able to see value in this approach, great to pass on to my manager.
Brenda Maddern, Australian Central Credit Union, Glenelg, Adelaide

Good one, learnt a lot, we are one of the one-of newsletter, unfortunately.
Phil McMahon, Phil McMahon Real Estate, Glenelg, Adelaide

Great basic information on a topic that could be so over whelming. Now I’m off to put the information into practice.
Angela Lockwood, Port Macquarie, NSW

For someone who is just starting to establish newsletter, I found Helen’s seminar to be very informative. The tips Helen presented will be very helpful in the future.
Stacey Theofanou, East Port Vet Hospital, Port Macquarie, NSW

Your seminar was great, really made me think about business marketing & the power of e marketing.
Nick Neville, Work Life Group, Port Macquarie, NSW

It was a very enjoyable seminar. Opened my eyes to different forms of marketing, specially for a newspaper.
Tina Barlow, Rural Press, Port Macquarie, NSW

Was interesting but would have liked a full day!
Tiffany Slack-Smith, Port Chamber of Commerce, Port Macquarie, NSW

You have given me a great insight into this form of marketing and I an more informed on what to do.
Pam Albutt, Glasshouse Flowers, Port Macquarie, NSW

Very knowledgeable and raised consciousness on not only email marketing but some marketing ideas in general.
Michael Lockhart, CAD Partners, Port Macquarie, NSW

Great to get all the correct rules and regulations on email newsletters. Very informative and has provided me with some great ideas to now use.
Phil Look, All Recruiting Services, Port Macquarie, NSW

Good info flowed along nicely ignited lots of ideas for our companies. We have started blogging but this is better. I imagine for $400 a month we get more than that amount with ideas from Helen.
Bob Knuckey, Moisture Cure, Port Macquarie, NSW

Melisa my email marketing specialist is going to get me back on track.
Bryce Hoad Developments, Innisfail, Queensland

Really enjoyed the seminar presented by Helen. Kept me very interested throughout the seminar. She conveys here enthusiasm in her business and passes this on to us.
John Henderson, IBS Engineering, Innisfail, Queensland

Very interesting session as am introduction to email marketing.
Ross Shaw, James Cook University, Townsville

Very Interesting day. Enjoyed it immensely and will recommend your workshop to other staff I feel may benefit.
Matt Monkhouse, James Cook University, Townsville

I found the workshop to be really interesting and informative. I am excited about getting more involved with e-marketing within the company I work for now.
Joanne Walter, BSTAR, Townsville

Useful & informative. I like Helen’s style of presentation. Very accessible. A good working opportunity.
Jacqui Donegan, Townsville

Thank you for your time today. You have really helped me look at newsletters from another point of view. I now have too many ideas to try out. Ha ha ha . I am looking forward to being able to utilise these new skills in my next newsletter. Let us know when you run more workshops. Thank you.
Alicia McBride, WHK Accountnats, Townsville

Thanks for helping to simplify email marketing and get the creative juices running and help me identify some good ways to structure our e-newsletter.
Karen Kneil, Auto Corner, Mackay

Thank you for an informative workshop. Loved the input from the small group of enthusiastic and forward thinking business operators.
Debbie Teske, Total Outdoor Furniture, Mackay

Great workshop. Well worth the time spent. I’m certainly going away with lots of ideas and information to help improve my e-newsletter.
Robyn, Mackay Chamber of Commerce, Mackay

Great ideas and very thought provoking discussion.
Amanda Mizen, Tropical Safety, Mackay

It's hard to take a full day away from the shop. There is so much to catch up on when I get back. Sometimes days like this can be a waste of valuable time and not much is learnt. NOT TODAY. The information, enthusiasm, practical advice/suggestions & fun exceeded my expectations. Thank you so much.
Brenda, Mackay

As my company currently sends newsletters via snail mail this workshop has shown and given me so many ideas to take back to the office with a view to now doing newsletters & Christmas card electronically.
Denise Clark, DKM Group, Coffs Harbour

Very informative workshop in a friendly and open environment. The content was presented in a clear and concise format in terms that I found easy to follow and understand.
Lisa Knowlson, Breakfree Anuka, Coffs Harbour

Helen's very informative. Workshop very casual, relaxed and friendly which is wonderful. I have learnt a lot and the workshop has exceeded my expectations.. I am very excited about all the possibilities that your workshop has opened up for me.
Amy Martin, Palms Shopping, Coffs Harbour

Very informative. Opened my eyes to the possibilities of marketing through email.
Darren Page, Bendigo Golf, Bendigo

I found this workshop was extremely informative and helpful. It was exactly what I was looking for. Cant wait to get started.
Peter Cacallaro, GPO Restaurant, Bendigo

Opened my eyes to the local possibilities I had been missing being part of a national franchise.
Chris Wilkinson, Drummond Golf, Bendigo

Head is spinning with ideas, certainly the content of today’s workshop is timely, and the end result is the feeling of a successful day.
Wodonga, Vic

Fantastic information and knowledge. Great examples and nice presentation. Variety of information.
Rebecca Snow, Wodonga Sports, Wodonga

Absolutely fantastic workshop. Very beneficial & thought provoking on how our business can improve & use this form of marketing to it’s full potential.
Karen Knight, Continuing Education Centre, Wodonga, Vic

High energy and engaging workshop. Thought provoking session with a great bottom line business case often hard to find in marketing.
Kelly Dwyer, Wodonga TAFE

Interesting session with lots of great ideas. Become a little sales focused towards to the end. Difficult to keep on track but well done.
Greg Wheeler, Healthfocus Physio, Wodonga, Vic

I found the information informative. Helen was warm/friendly. She went out of her way to provide us with additional information and ideas. We now have a lot to think about in the direction we are hoping to take.
Brooke McKoy, Healthfocus Physiotherapy, Wodonga, Vic

An informative session on how to design an email, without the tech.
Dan Procter, Marketing Manger, Business SA (Adelaide Chamber of Commerce), Adelaide

Even more words from previous email marketing workshop attendees ...

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I attended an eMail Marketing workshop run by Helen Bairstow. The world is changing everyday and Helen has the approach to utilize today’s technology for today’s market. Thoroughly recommended.
Ben Kelly, Jim’s Bookkeeping, Queensland

The email marketing seminar provided me with a deeper knowledge of factors to consider when preparing a successful email marketing campaign. I learned that something that can be construed as small or insignificant can play a major role in the success (or failure) of an email. We were able to instantly improve some aspects of our current email strategy and move forward with some great ideas for planning email marketing campaigns for the future.
Allison Kane, Brand Coordinator, Adelaide Football Club (The Crows), Adelaide

Opportunity, communication & sales are the three words that come to mind.
Gregory N Lawrence, Marketing Manager, Howlong Country Golf Club & Motel, Victoria

Thanks for yesterday. Very interesting and can't wait to implement the suggestions.
Linda Butler, Marketing Manager, WAW Credit Union - Smart Banking

Fantastic day. Most worthwhile workshop I have attended. Great sharing of info.
Jill Morris, Simply Hampers, Cairns

Congratulations to you all as you give a very special service to those struggling to come into the 21st century!
Nick Henry, The Ardent Alpaca, Beechworth

I would highly recommend the smart email marketing workshop to anyone with the passion to gain more knowledge that are in or are looking into the industry. Also you learn from the best, thank you Helen for a very exciting course, I will take a lot away from it.
Samantha Cuzzo, Grady Homes, Townsville

It was great to learn content & what appeals to different people so that relationship is increased. Also interesting to learn about design aspects.
Regina Schmidt, Townsville Enterprise

This workshop was just brilliant. Exciting and inspiring to say the least. I just cant wait to go home and implement these ideas in our own business.
Trudi Johnston, Guardian Accounting, Townsville

Coming from a SALES based industry our first thought is to SELL. I learnt from the workshop that it is not bets to sell in a newsletter but instead provide useful information.
Tina Hendry, Smith & Elliot Real Estate, Townsville

Thank you for an interactive and informative look at email marketing. It has changed the way I look at my emails.
Roselee Krisohos, e property consultants NQ, Townsville

It was a great pleasure to have Helens expertise and extensive knowledge made available at this workshop. I could see that at the start of the day many attendees were not sure about what they were venturing into and by the end we were all truly inspired.
Sara Shaw, Butterfly House, Townsville

The email marketing workshop was fantastic. Being interactive it was a great way to share and bounce ideas off each other. Helen was a great presenter and made the session relaxed but very very informative. I would recommend this workshop to anyone who has been thinking of entering the wide world of eMarketing but hasn’t been game to take the next step.
Kate Buchanan, Lancini Group Of Companies, Townsville

The smart email marketing workshop hosted by Helen Bairstow was a highly informative, interactive workshop that allowed similar minded business owners/managers to communicate openly about eMarketing ideas and take away information that can be read in a text book. A highly enjoyable experience.
Bianca Stanley, Bstar, Townsville

Helen provided some really relevant and practical information in a relaxed and encouraging environment. Now we are ready to get started.
Ross Johnston, Guardian Accounting, Townsville

A very interesting and insightful course. Highly recommend.
Stacey Caldwell, Grady Homes, Townsville

It's one thing to know what you think and go off on your own opinions and judgements. I found that the smart email marketing workshop was a big eye opener and gave me a greater insight on how online newsletters can not only enhance your business but attract greater attention to your customers. I thoroughly enjoyed the workshop and can't wait to get started on my newsletter.
Renee Ivanov, Bstar, Townsville

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Very interesting, I learnt a lot and looking forward to learning more.
Lynne Cavanagh - Christmas Party for Special Children www.christmasparty.com.au

Good stuff - makes you re-think your email marketing.
Chris Carpenter CCMS, Adelaide, South Australia

Great Look eMail Marketing
P: 1300 722 133 | W: www.greatlook.com.au

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